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Booking Holdings (BKNG, Hotels Resorts & Cruise Lines) Stock Valuation & Fair Value Fairly valued

Booking Holdings (BKNG, Hotels Resorts & Cruise Lines) trades at a blended P/E of 21.1, about 13% below its historical normal valuation, with a forward growth estimate of 16.6% and a PEG of 1.27. Analysts' one-year estimates have been hit 64% of the time.

DATA AS OF 2026-08-21
Blended P/E
21.1
Normal P/E
24.3
PEG
1.27
Fwd growth
16.6%
Div yield
0.8%
RSI (14)
60.9
Neutral

The Street vs SeerForecast

Wall Street's mean price target for BKNG is $237.81 across 36 analysts, 13.4% above the current price. The average analyst rating is Buy. Our SeerForecast read of the same stock, formed without analyst targets: fairly valued. When the two disagree, start your digging there.

Valuation flags

Verdict history

tickerseer's rating moved from quality business with a solid forward outlook (2026-06-03) to fairly valued (2026-08-21).

Price and rating by weekClose moved +29.0 percent from 2026-06-03 to 2026-08-17, with 1 rating change over 21 recorded weeks.2026-06-03: Quality business with a solid forward outlook, close 164.37 (recalculated)2026-06-10: Quality business with a solid forward outlook, close 160.64 (recalculated)2026-06-14: Quality business with a solid forward outlook, close 164.94 (recalculated)2026-06-16: Quality business with a solid forward outlook, close 175.72 (recalculated)2026-06-21: Quality business with a solid forward outlook, close 171.78 (recalculated)2026-07-02: Quality business with a solid forward outlook, close 184.56 (recalculated)2026-07-06: Quality business with a solid forward outlook, close 181.03 (recalculated)2026-07-09: Quality business with a solid forward outlook, close 175.52 (recalculated)2026-07-12: Quality business with a solid forward outlook, close 178.39 (recalculated)2026-07-13: Quality business with a solid forward outlook, close 175.80 (recalculated)2026-07-14: Quality business with a solid forward outlook, close 174.85 (recalculated)2026-07-20: Quality business with a solid forward outlook, close 179.45 (recalculated)2026-07-22: Quality business with a solid forward outlook, close 177.86 (recalculated)2026-07-25: Quality business with a solid forward outlook, close 177.46 (recalculated)2026-07-27: Quality business with a solid forward outlook, close 186.79 (recalculated)2026-07-31: Fairly valued, close 192.90 (recalculated)2026-08-03: Fairly valued, close 192.902026-08-07: Fairly valued, close 214.42 (recalculated)2026-08-10: Fairly valued, close 214.422026-08-14: Fairly valued, close 212.06 (recalculated)2026-08-17: Fairly valued, close 212.061642122026-06-032026-08-17
Attractively valuedFairly valuedAbove fair valueLarger dot: a stronger reading

Not every point was recorded live. Points marked recalculated apply today's valuation rules to the metrics tickerseer archived that week.

2026-06-03P/E 17.6-28%Quality business with a solid forward outlook
2026-06-10P/E 17.1-29%Quality business with a solid forward outlook
2026-06-14P/E 17.1-29%Quality business with a solid forward outlook
2026-06-16P/E 17.1-29%Quality business with a solid forward outlook
2026-06-21P/E 17.1-29%Quality business with a solid forward outlook
2026-07-02P/E 18.7-23%Quality business with a solid forward outlook
2026-07-06P/E 18.9-22%Quality business with a solid forward outlook
2026-07-09P/E 18.9-22%Quality business with a solid forward outlook
2026-07-12P/E 18.2-25%Quality business with a solid forward outlook
2026-07-13P/E 18.2-25%Quality business with a solid forward outlook
2026-07-14P/E 18.2-25%Quality business with a solid forward outlook
2026-07-20P/E 18.5-24%Quality business with a solid forward outlook
2026-07-22P/E 18.5-24%Quality business with a solid forward outlook
2026-07-25P/E 18.0-26%Quality business with a solid forward outlook
2026-07-27P/E 18.0-26%Quality business with a solid forward outlook
2026-07-31P/E 19.6-19%Fairly valued
2026-08-03P/E 19.6-19%Fairly valued
2026-08-07P/E 20.9-14%Fairly valued
2026-08-10P/E 21.6-11%Fairly valued
2026-08-14P/E 21.5-12%Fairly valued
2026-08-17P/E 21.4-12%Fairly valued
2026-08-21P/E 21.1-13%Fairly valued ← now

Frequently asked questions

Is Booking Holdings stock overvalued?

At a blended P/E of 21.1 versus its historical normal P/E of 24.3, Booking Holdings trades about 13% below its typical valuation, with a PEG of 1.27 on 16.6% forward growth. tickerseer currently rates it fairly valued.

What is Booking Holdings's fair value and PEG?

Booking Holdings trades at a blended P/E of 21.1 against a historical normal P/E of 24.3, a PEG of 1.27, and a forward growth estimate of 16.6%.

Has tickerseer's rating of Booking Holdings changed?

tickerseer's rating moved from quality business with a solid forward outlook (2026-06-03) to fairly valued (2026-08-21).

What is the analyst price target for Booking Holdings?

The mean Wall Street price target for Booking Holdings is $237.81 across 36 analysts, 13.4% above the current price. tickerseer's SeerForecast verdict is formed independently of analyst targets.

Industry: Hotels Resorts & Cruise Lines. Create a free account to see the full analysis: the SeerAI score, its five quality sub-scores, valuation history, and the AI research note. Options setups and metric history are part of the paid plans.

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