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Booking Holdings (BKNG, Hotels Resorts & Cruise Lines) Stock Valuation & Fair Value Strong on our tests

Booking Holdings (BKNG, Hotels Resorts & Cruise Lines) trades at a blended P/E of 15.7, about 35% below its historical normal valuation, with a forward growth estimate of 16.7% and a PEG of 0.94. Analysts' one-year estimates have been hit 64% of the time. Priced at its historical normal P/E of 24.3 on the same blended earnings, the 2026-10-02 close of $159.02 corresponds to about $246 a share. This is a valuation reference, not a price target.

DATA AS OF 2026-10-05
Blended P/E
15.7
Normal P/E
24.3
PEG
0.94
Fwd growth
16.7%
Div yield
1.0%
RSI (14)
36.0
Neutral
Technical context
  • Price $159.97 at the 2026-10-08 close, 2.5% below the 20-day average ($164.03) and 14.3% below the 50-day ($186.64).
  • RSI (14) at 36.0.
  • 52-week range $153.37 to $218.11: the price is 26.7% below the high and 4.3% above the low.

The Street vs SeerForecast

Wall Street's mean price target for BKNG is $238.03 across 36 analysts, 48.8% above the current price. The average analyst rating is Buy. Our SeerForecast read of the same stock, formed without analyst targets: strong on our tests. When the two disagree, start your digging there.

Valuation flags

Verdict history

tickerseer's rating moved from favorable on our tests (2026-06-03) to strong on our tests (2026-10-05).

Blended P/E and rating by weekBlended P/E moved from 17.6 to 15.7 between 2026-06-03 and 2026-10-02, against a normal P/E of 24.3, with 3 rating changes over 37 recorded weeks.2026-06-03: P/E 17.6, Favorable on our tests, recalculated for the week of 2026-06-032026-06-10: P/E 17.1, Favorable on our tests, recalculated for the week of 2026-06-102026-06-12: P/E 17.1, Favorable on our tests, recalculated for the week of 2026-06-142026-06-16: P/E 17.1, Favorable on our tests, recalculated for the week of 2026-06-162026-06-18: P/E 17.1, Favorable on our tests, recalculated for the week of 2026-06-212026-07-02: P/E 18.7, Favorable on our tests, recalculated for the week of 2026-07-022026-07-06: P/E 18.9, Favorable on our tests, recalculated for the week of 2026-07-062026-07-09: P/E 18.9, Favorable on our tests, recalculated for the week of 2026-07-092026-07-10: P/E 18.2, Favorable on our tests, recalculated for the week of 2026-07-122026-07-13: P/E 18.2, Favorable on our tests, recalculated for the week of 2026-07-132026-07-14: P/E 18.2, Favorable on our tests, recalculated for the week of 2026-07-142026-07-20: P/E 18.5, Favorable on our tests, recalculated for the week of 2026-07-202026-07-22: P/E 18.5, Favorable on our tests, recalculated for the week of 2026-07-222026-07-24: P/E 18.0, Favorable on our tests, recalculated for the week of 2026-07-252026-07-27: P/E 18.0, Favorable on our tests, recalculated for the week of 2026-07-272026-07-31: P/E 19.6, Mixed on our tests, recalculated for the week of 2026-07-312026-07-31: P/E 19.6, Mixed on our tests, recorded live 2026-08-032026-08-07: P/E 20.9, Mixed on our tests, recalculated for the week of 2026-08-072026-08-07: P/E 21.6, Mixed on our tests, recorded live 2026-08-102026-08-14: P/E 21.5, Mixed on our tests, recalculated for the week of 2026-08-142026-08-14: P/E 21.4, Mixed on our tests, recorded live 2026-08-172026-08-21: P/E 21.1, Mixed on our tests, recalculated for the week of 2026-08-212026-08-21: P/E 21.1, Mixed on our tests, recorded live 2026-08-242026-08-27: P/E 21.1, Mixed on our tests, recalculated for the week of 2026-08-272026-08-28: P/E 20.3, Mixed on our tests, recalculated for the week of 2026-08-282026-08-28: P/E 20.6, Mixed on our tests, recalculated for the week of 2026-08-302026-08-28: P/E 20.6, Mixed on our tests, recorded live 2026-08-312026-09-04: P/E 19.3, Favorable on our tests, recalculated for the week of 2026-09-052026-09-04: P/E 19.3, Favorable on our tests, recorded live 2026-09-072026-09-11: P/E 17.3, Favorable on our tests, recalculated for the week of 2026-09-122026-09-11: P/E 17.3, Favorable on our tests, recorded live 2026-09-142026-09-18: P/E 16.7, Favorable on our tests, recalculated for the week of 2026-09-192026-09-18: P/E 16.7, Favorable on our tests, recorded live 2026-09-212026-09-25: P/E 16.2, Favorable on our tests, recalculated for the week of 2026-09-262026-09-25: P/E 16.2, Favorable on our tests, recorded live 2026-09-282026-10-02: P/E 15.7, Strong on our tests, recalculated for the week of 2026-10-032026-10-02: P/E 15.7, Strong on our tests, recorded live 2026-10-0517.520.022.5Jun 3Jul 3Aug 2Sep 2Oct 2Normal P/E 24.3
Strong on our testsFavorable on our testsMixed on our testsLarger dot: a stronger reading

Not every point was recorded live. Points marked recalculated apply today's valuation rules to the metrics tickerseer archived that week.

Selected weeks: the first, the latest, every week the rating moved, and the cheapest and dearest.

WeekBlended P/EPremium to normal P/ERating
2026-06-03P/E 17.6-28%Favorable on our tests (recalculated)
2026-07-31P/E 19.6-19%Mixed on our tests (recalculated)
2026-08-10P/E 21.6-11%Mixed on our tests
2026-09-05P/E 19.3-21%Favorable on our tests (recalculated)
2026-10-03P/E 15.7-35%Strong on our tests (recalculated)
2026-10-05P/E 15.7-35%Strong on our tests ← now
Show all 37 weeks
WeekBlended P/EPremium to normal P/ERating
2026-06-03P/E 17.6-28%Favorable on our tests (recalculated)
2026-06-10P/E 17.1-29%Favorable on our tests (recalculated)
2026-06-14P/E 17.1-29%Favorable on our tests (recalculated)
2026-06-16P/E 17.1-29%Favorable on our tests (recalculated)
2026-06-21P/E 17.1-29%Favorable on our tests (recalculated)
2026-07-02P/E 18.7-23%Favorable on our tests (recalculated)
2026-07-06P/E 18.9-22%Favorable on our tests (recalculated)
2026-07-09P/E 18.9-22%Favorable on our tests (recalculated)
2026-07-12P/E 18.2-25%Favorable on our tests (recalculated)
2026-07-13P/E 18.2-25%Favorable on our tests (recalculated)
2026-07-14P/E 18.2-25%Favorable on our tests (recalculated)
2026-07-20P/E 18.5-24%Favorable on our tests (recalculated)
2026-07-22P/E 18.5-24%Favorable on our tests (recalculated)
2026-07-25P/E 18.0-26%Favorable on our tests (recalculated)
2026-07-27P/E 18.0-26%Favorable on our tests (recalculated)
2026-07-31P/E 19.6-19%Mixed on our tests (recalculated)
2026-08-03P/E 19.6-19%Mixed on our tests
2026-08-07P/E 20.9-14%Mixed on our tests (recalculated)
2026-08-10P/E 21.6-11%Mixed on our tests
2026-08-14P/E 21.5-12%Mixed on our tests (recalculated)
2026-08-17P/E 21.4-12%Mixed on our tests
2026-08-21P/E 21.1-13%Mixed on our tests (recalculated)
2026-08-24P/E 21.1-13%Mixed on our tests
2026-08-27P/E 21.1-13%Mixed on our tests (recalculated)
2026-08-28P/E 20.3-16%Mixed on our tests (recalculated)
2026-08-30P/E 20.6-15%Mixed on our tests (recalculated)
2026-08-31P/E 20.6-15%Mixed on our tests
2026-09-05P/E 19.3-21%Favorable on our tests (recalculated)
2026-09-07P/E 19.3-21%Favorable on our tests
2026-09-12P/E 17.3-29%Favorable on our tests (recalculated)
2026-09-14P/E 17.3-29%Favorable on our tests
2026-09-19P/E 16.7-31%Favorable on our tests (recalculated)
2026-09-21P/E 16.7-31%Favorable on our tests
2026-09-26P/E 16.2-33%Favorable on our tests (recalculated)
2026-09-28P/E 16.2-33%Favorable on our tests
2026-10-03P/E 15.7-35%Strong on our tests (recalculated)
2026-10-05P/E 15.7-35%Strong on our tests ← now

Frequently asked questions

Is Booking Holdings stock overvalued?

At a blended P/E of 15.7 versus its historical normal P/E of 24.3, Booking Holdings trades about 35% below its typical valuation, with a PEG of 0.94 on 16.7% forward growth. tickerseer currently rates it strong on our tests.

What is Booking Holdings's fair value and PEG?

Booking Holdings trades at a blended P/E of 15.7 against a historical normal P/E of 24.3, a PEG of 0.94, and a forward growth estimate of 16.7%. Priced at its historical normal P/E of 24.3 on the same blended earnings, the 2026-10-02 close of $159.02 corresponds to about $246 a share. This is a valuation reference, not a price target.

Has tickerseer's rating of Booking Holdings changed?

tickerseer's rating moved from favorable on our tests (2026-06-03) to strong on our tests (2026-10-05).

What is the analyst price target for Booking Holdings?

The mean Wall Street price target for Booking Holdings is $238.03 across 36 analysts, 48.8% above the current price. tickerseer's SeerForecast verdict is formed independently of analyst targets.

Industry: Hotels Resorts & Cruise Lines. Create a free account to see the full analysis: the SeerAI score, its five quality sub-scores, valuation history, and the AI research note. Options setups and metric history are part of the paid plans.

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