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Primo Brands (PRMB, Soft drinks) Stock Valuation & Fair Value

Mixed on our tests

Primo Brands (PRMB, Soft drinks) trades at a current P/E of 16.6, about 53% below its historical normal valuation, with a forward growth estimate of 13.1% and a PEG of 1.27. Analysts' one-year estimates have been hit 9% of the time. Priced at its historical normal P/E of 35.4 on the same blended earnings, the 2026-11-06 close of $22.39 corresponds to about $47.60 a share. This is a valuation reference, not a price target.

How to read these numbers: the PEG ratio and current P/E versus normal P/E.

Current P/E
16.6
Normal P/E
35.4
PEG
1.27
Fwd growth
13.1%
Div yield
2.1%
RSI (14)
72.8
Overbought
Technical context
  • Price $22.39 at the Nov 6 close, 12.1% above the 20-day average ($19.98) and 10.3% above the 50-day ($20.30).
  • RSI (14) at 72.8.
  • 52-week range $14.14 to $25.26: the price is 11.4% below the high and 58.3% above the low.

The Street vs SeerForecast

Wall Street's mean price target for PRMB is $28.91 across 11 analysts, 29.1% above the current price. The average analyst rating is Buy. Our SeerForecast read of the same stock, formed without analyst targets: mixed on our tests. When the two disagree, start your digging there.

Valuation flags

Verdict history

tickerseer's rating has been mixed on our tests since 2026-07-31.

Current P/E and rating by weekCurrent P/E moved from 17.7 to 14.7 between 2026-07-31 and 2026-10-30, against a normal P/E of 35.4, with 0 rating changes over 14 recorded weeks.2026-07-31: P/E 17.7, Mixed on our tests, recalculated for the week of 2026-07-312026-07-31: P/E 17.6, Mixed on our tests, recorded live 2026-08-032026-08-07: P/E 17.6, Mixed on our tests, recalculated for the week of 2026-08-072026-08-07: P/E 17.7, Mixed on our tests, recorded live 2026-08-102026-08-14: P/E 17.7, Mixed on our tests, recalculated for the week of 2026-08-142026-08-14: P/E 18.6, Mixed on our tests, recorded live 2026-08-172026-08-21: P/E 18.6, Mixed on our tests, recalculated for the week of 2026-08-212026-08-21: P/E 17.4, Mixed on our tests, recorded live 2026-08-242026-08-27: P/E 17.4, Mixed on our tests, recalculated for the week of 2026-08-272026-08-28: P/E 17.4, Mixed on our tests, recalculated for the week of 2026-08-282026-08-28: P/E 17.4, Mixed on our tests, recalculated for the week of 2026-08-302026-08-28: P/E 17.3, Mixed on our tests, recorded live 2026-08-312026-09-04: P/E 17.3, Mixed on our tests, recalculated for the week of 2026-09-052026-09-04: P/E 16.5, Mixed on our tests, recorded live 2026-09-072026-09-11: P/E 16.5, Mixed on our tests, recalculated for the week of 2026-09-122026-09-11: P/E 15.6, Mixed on our tests, recorded live 2026-09-142026-09-18: P/E 15.6, Mixed on our tests, recalculated for the week of 2026-09-192026-09-18: P/E 15.4, Mixed on our tests, recorded live 2026-09-212026-09-25: P/E 15.4, Mixed on our tests, recalculated for the week of 2026-09-262026-09-25: P/E 14.7, Mixed on our tests, recorded live 2026-09-282026-10-02: P/E 14.7, Mixed on our tests, recalculated for the week of 2026-10-032026-10-02: P/E 14.7, Mixed on our tests, recorded live 2026-10-052026-10-09: P/E 14.7, Mixed on our tests, recalculated for the week of 2026-10-102026-10-09: P/E 14.6, Mixed on our tests, recorded live 2026-10-122026-10-16: P/E 14.6, Mixed on our tests, recalculated for the week of 2026-10-172026-10-16: P/E 14.8, Mixed on our tests, recorded live 2026-10-192026-10-23: P/E 14.6, Mixed on our tests, recorded live 2026-10-262026-10-30: P/E 14.6, Mixed on our tests, recalculated for the week of 2026-10-312026-10-30: P/E 14.7, Mixed on our tests, recorded live 2026-11-0220.030.0Jul 31Aug 23Sep 15Oct 7Oct 30Normal P/E 35.4
Mixed on our tests

Not every point was recorded live. Points marked recalculated are worked out from the metrics tickerseer archived that week.

Selected weeks: the first, the latest, and the cheapest and dearest.

WeekCurrent P/EPremium to normal P/ERating
2026-07-31P/E 17.7-50%Mixed on our tests (recalculated)
2026-08-17P/E 18.6-47%Mixed on our tests
2026-10-12P/E 14.6-59%Mixed on our tests
2026-11-02P/E 14.7-59%Mixed on our tests ← now
Show all 29 readings
WeekCurrent P/EPremium to normal P/ERating
2026-07-31P/E 17.7-50%Mixed on our tests (recalculated)
2026-08-03P/E 17.6-50%Mixed on our tests
2026-08-07P/E 17.6-50%Mixed on our tests (recalculated)
2026-08-10P/E 17.7-50%Mixed on our tests
2026-08-14P/E 17.7-50%Mixed on our tests (recalculated)
2026-08-17P/E 18.6-47%Mixed on our tests
2026-08-21P/E 18.6-47%Mixed on our tests (recalculated)
2026-08-24P/E 17.4-51%Mixed on our tests
2026-08-27P/E 17.4-51%Mixed on our tests (recalculated)
2026-08-28P/E 17.4-51%Mixed on our tests (recalculated)
2026-08-30P/E 17.4-51%Mixed on our tests (recalculated)
2026-08-31P/E 17.3-51%Mixed on our tests
2026-09-05P/E 17.3-51%Mixed on our tests (recalculated)
2026-09-07P/E 16.5-53%Mixed on our tests
2026-09-12P/E 16.5-53%Mixed on our tests (recalculated)
2026-09-14P/E 15.6-56%Mixed on our tests
2026-09-19P/E 15.6-56%Mixed on our tests (recalculated)
2026-09-21P/E 15.4-56%Mixed on our tests
2026-09-26P/E 15.4-56%Mixed on our tests (recalculated)
2026-09-28P/E 14.7-59%Mixed on our tests
2026-10-03P/E 14.7-59%Mixed on our tests (recalculated)
2026-10-05P/E 14.7-59%Mixed on our tests
2026-10-10P/E 14.7-59%Mixed on our tests (recalculated)
2026-10-12P/E 14.6-59%Mixed on our tests
2026-10-17P/E 14.6-59%Mixed on our tests (recalculated)
2026-10-19P/E 14.8-58%Mixed on our tests
2026-10-26P/E 14.6-59%Mixed on our tests
2026-10-31P/E 14.6-59%Mixed on our tests (recalculated)
2026-11-02P/E 14.7-59%Mixed on our tests ← now

Frequently asked questions

Is Primo Brands stock overvalued?

At a current P/E of 16.6 versus its historical normal P/E of 35.4, Primo Brands trades about 53% below its typical valuation, with a PEG of 1.27 on 13.1% forward growth. tickerseer currently rates it mixed on our tests.

What is Primo Brands's fair value and PEG?

Primo Brands trades at a current P/E of 16.6 against a historical normal P/E of 35.4, a PEG of 1.27, and a forward growth estimate of 13.1%. Priced at its historical normal P/E of 35.4 on the same blended earnings, the 2026-11-06 close of $22.39 corresponds to about $47.60 a share. This is a valuation reference, not a price target.

Has tickerseer's rating of Primo Brands changed?

tickerseer's rating has been mixed on our tests since 2026-07-31.

What is the analyst price target for Primo Brands?

The mean Wall Street price target for Primo Brands is $28.91 across 11 analysts, 29.1% above the current price. tickerseer's SeerForecast verdict is formed independently of analyst targets.

Industry: Soft drinks. Create a free account to see the full analysis: the SeerAI score, its five quality sub-scores, valuation history, and an AI research note where we have one. Options setups and metric history are part of the paid plans.

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